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It’s Taki Moore here from Coach Marketing Machine. And today I want to tell you one secret that will help you get more clients faster than anything else you do; by the way, it’s not marketing. So from time to time I get brought in like a marketing swat team. Either to an individual coach or a team of coaches, whose marketing performance is lack luster; or they really want to kick up their game to another level fast. So it’s a half day or a full day, $5000 or $10,000.
First thing that happens is this, we sit down and they say “Taki, before we get started I want to show you some of my collateral. You know, let me show you some of the pieces we’ve run in the past.” So they bring out these kinds of folders, or print outs of all this stuff. “That’s great I really want to see it, but before we do, time out. Sure I want to see your collateral but first I want to see your calendar.” And they look really surprised, because I can predict your cash flow based on looking at your calendar.