In this video:
0:36 – The Signature System
0:48 – Problem
1:04 – Promise
1:24 – Process
G’day Rockstar! Taki Moore here from CoachMarketingMachine.com, here live in Santa Monica, and I want to show you how to create a course that rocks without really trying. Keep it rolling!
So I’m here in Santa Monica with these Rockstars! Can you say G’day? Very authentic!
We’re talking about how to put together a course, a framework we call the Signature System. When you think about it, every course you create is designed to solve a particular problem. And there are three key parts in building a Signature System for you. So I want you to take some notes right now.
So the first thing you want to do when you create a course is to know what the problem is that you’re here to solve. Specifically, what are the frustrations and fears your audience is going through right now? You want to know them in real detail.
So we’re going to solve a problem and create a promise. So the first part is the problem, the second part is promise. And if the problem is what are the frustrations and fears, the promise is what are the wants (short term) and aspirations (long term). So we have a problem and a promise. So what do we need next?
We need a process. Which are just the simple steps between the problem and the promise? And so if we’re making a dating course like what we were talking about before for Asian nerds, there I said it.
The problem would be, the guys are horny, frustrated and single, and lives with his mom and is embarrassed and awkward, and does not know what to say.
And the promise is he’s going to be a stud with hair and full of lovely ladies. Don’t hate the player, hate the game.
And the process would be, step 1 is to get your mindset right, figure out what you want. Step 2 would be figuring out who your ideal girl was. Step 3 would be like look and smell good. Don’t be stinky anymore because that’s a turn-off. Then know where to look for these people and what to say when you meet them. How to take the conversation further. How to get the phone number. How to follow up, and then what do we call it, physical escalation was I think step 7 or 8 in the process.
That’s an example of a signature system from problem to promise with a process.
So that’s this week’s Coach Marketing Tip, here’s a big idea, stop selling conversation and logistics, start selling promises to problems with a specific process. You can walk people through the simple system from where they are and where you want to take them, step by step by step.
It increases their results, increases your trustworthiness, and the certainty people have to hire you.
So that’s this week’s Coach Marketing Tip. If you like it, click the like button.
Leave me a comment below and think about the program that you deliver.
What’s the core problem that you want to solve?
Leave your comment down there, and I’ll continue the conversation with you down below.
This is Taki Moore – out.