A quick tip that is going to make things a whole lot easier in terms of keeping in touch with your prospects and writing your next newsletter.
In this video:
00:08 A quick tip for keeping in touch with your prospects
00:46 Two tweaks to simplify your life
01:08 Write shorter, write more frequently
A Quick Tip For An Email Newsletter
Taki Moore here from Coach Marketing Machine and if you’ve been overwhelmed or a bit freaked out about keeping in touch with your prospects and writing your next newsletter, let me give you a quick tip that is going to make things a whole lot easier.
So a couple of days ago I was on a live coaching call with my Coach Marketing members and a coach from Melvin asked me a question about her email newsletter.
Here is the situation: She was writing a monthly newsletter, really long, full of great articles, you know “how to”, practical, useful advice for her tribe every single month and was finding it a little bit daunting honestly. So the big change we made for her was free her and made it easy for her to stay in touch and actually do a better job following up. Now instead of writing on the big long newsletter with multiple different articles and putting a bunch of pressure on you every month to get it right was to change things up.
Here’s The Big Change…
We made two tweaks.
- Go shorter
- Go more frequent
What happens there?
Well, that way you are in more regular contact with your prospects, which has got to be a good thing. Secondly, it is easier to write a short article than it is to write a long one so the pressure is right off. So here is the challenge for you this week. Instead of going long and trying to cram everything in and putting all your eggs in that one basket, spread the load a little bit. I want you to write shorter. I want you to write more frequently. Weekly would be perfect.
Go Short, Go Frequently
So that is this week’s Coach Marketing Tip. Go short, go frequent or go home.
If you like this video, click the “like” button, scroll to the bottom, leave me a comment. I would love to know what you thought and most importantly, take action.
I’ll see you in a couple days time.