In this video:
00:40 – 3 Offers You Need To Have Your Site
00:57 – Green Offer for Skeptical Visitors
01:13 – Orange Offer for Curious Leads
01:26 – Red Offer for Hungry Prospects
01:53 – What’s your Green Offer?
Taki Moore here from Coach Marketing Machine. We’re actually live at the Million Dollar Coach Intensive and today, I want to talk to about the three offers you need to have on your website. If you’re not getting enough leads, you need this, so keep it rolling.
3 Offers You Need To Have Your Site
We’ve just been chatting about websites and we’re talking about the 3 core offers you need to have on your website. But really you need three offers, a green offer, an orange offer and a red offer. And as what we’ve discussed, there are three types of people that go on your website, these are the cold leads, warm leads and hot prospects.
Cold leads are skeptical visitors and what we want to have for them is a green offer. Something that we can give in return for an email address like a free report, cheat sheet or something like that.
As soon as we’ve got an email address from them, they are not cold visitors anymore, we call them a lead because we’ve got an email address so our next step is to offer something orange, something for our warm leads. Something like a conversion tool like a webinar, a live event or even a session with you could qualify as an orange offer.
As soon as we’ve got that, it’s time to take them to red. Because now we’re talking about hot & hungry prospects and our job there is to sell them your service.
So that’s a strategy session straight into something else or a webinar straight into something else, “buy my stuff” offer.
So there are three types of people coming into your website, cold, warm and hot. Three kinds of offers we make, green, orange and red. Makes sense?
So that’s this week’s coach marketing tip, three offers you need to make on your site, green, orange and red.
The question I got for you is on your website, what is your green offer right now?
What is the FREE THING you give people in return for an email address?
I’d love it if you’d leave a comment below with your name, the free thing, and even the link to that free thing.
If it gets you some leads, fantastic! Cool?
If you like this video, click the like button, in fact, smash the like button!
Tell your friends, and I’ll give you another tip in a few days time.
Taki Moore Out.