Hey, Rockstar, Taki Moore here from Coach Marketing Machine. Live in Santa Monica. Today, I am going about how to wear the right underwear as a coach.
And we’ll be talking about how to wear the right underwear as a coach, specifically, how to design the perfect business model for you. So one of the risks we have often is we look at what other people are doing and blindly follow someone else’s tactics. We end up following somebody else’s business model like how I started.
The only wrong model I had for leverage coaching was a guy call Dan Kennedy, a 100-year-old grumpy introvert who used to write letters to people, that way he can only send them stuff, not talk to anyone and collect money.
I thought that’s what you could do, so I wrote newsletters to people and I hated it. I’m an extrovert, I hate writing and I really like connecting with people. Even if he was financially successful, it actually sucked for me.
Having the wrong business model is a lot like wearing the wrong underpants, kinky at first, pretty soon it gets a little awkward like those wedgy things. I don’t want you to have a wedgy business model situation. Right, guys?
So what we wanna do is build the perfect business model for you. A business model which fits you like a glove. I’m just gonna leave that one alone, right there.
To design the perfect business model, there are 10 or 11 different sliders. And here are the million dollar coach intensive, we’ve just been talking about them. You can either be the expert or the host. So you got to decide do you want to teach the content or just bring in people who got the goods.
Am I gonna be niched or generalized? Is my business gonna be local, or national or global? There are a bunch of different sliders, so when you decide how you want your business model to be, nothing about what anyone else but everything to do with just what you want for yourself. So when you do that, you have to play it your best, give people incredible results, and frankly have a business that you love, even more, that somebody else’s underwear.
So that’s this week’s coach marketing tip. If you like this video, do me a favor and click the like button below, and leave a comment, have you ever worn somebody else’s underwear? if so, post his photo, love to see it! Just kidding.
By the way, we’re at the Million Dollar Coach Intensive. Are you guys having fun so far? YES!
If anybody is thinking about it, should they come? YES! Shameless plug, come and join us at the Million Dollar Coach Intensive.
Taki Moore. Out.