In this video:
00:10 One little trick to attract only the right clients
00:37 How One Coach Attracted 21 new clients at $30,000 each!
01:33 Aiming at the D market
01:50 The DISC profile
A Little Secret Just Revealed!
Hey there, Taki Moore from Coach Marketing Machine.
And in today’s video I want to show you a little secret that one of my client’s used to get six hundred thousand dollars in new clients in three days, with one little trick to attract only the right clients and repel everybody who wasn’t a fit.
It’s going to be worth the watch.
So, I’m standing right here in the main dining room of the cruise ship where I am right now, in the middle of a four and a half week holiday.
I’m in Slovenia right now. I’m not sure if any of you have been to Slovenia, but I’ve just ticked that off my bucket list.
The Way to Attract Right Clients
I want to give you a quick tip about how to attract the right client and repel the wrong client.
Here’s what happened.
One of my Black Belt members just did a launch, attracted twenty-one new clients at thirty thousand dollars a head each, paid up front, in the bank, ready to go, and he did it with a really smart strategy around how he languaged and how he focused on exactly who he wanted to attract.
So, let me tell you exactly what he did.
The DISC Profile
You ever heard of the DISC profile?
I – Influencer
S – Stable and
C – Compliant..people?
It’s kind of a personality profile. And what Casey realized was in his launch he wanted to only attract high D clients – people who only had a bit of competitiveness about them.
And so in all of his marketing, he languaged it all around competition, around stepping up, around “no excuses”, around no fluff, around an environment – a group of elite people who got together to sit and achieve new goals every single time they did it.
So, it wasn’t talking about fluff, or a nurturing, caring environment, although he delivers that too. It was all about stepping up, it was around kind of being the best you can be and setting high goals and achieving them.
He spoke a clear language aimed at the D market. And so when it came time to open the shopping cart and have people applied, only high D clients applied. He had twenty three people apply, he rejected two of the applicants, accepted twenty one and did six hundred thirty odd thousand dollars in three days.
A Really Simple Tip This Week
So, this week’s tip – really simple.
Figure out on a DISC profile, or any other profile system, who exactly you want to attract, and in your marketing. Make sure the language you speak directly speaks to the people that you want and repels the rest.
So, that’s this week’s Coach Marketing Tip.
If you liked the video, click “Like”. Scroll to the bottom, leave me a comment, I’d love to know what your thought and I’ll shoot you another video in a couple days’ time from our next port.
Take good care.
I’ll talk to you soon.