Here’s the best way to structure a one-to-many leveraged coaching program.
In this video:
00:43 The perfect way to structure a leveraged coaching program
02:41 Done-with-you, trademark Taki Moore 2014
A One-To-Many Leveraged Coaching Program
G’day rock star! Taki Moore here from coachMarketingMachine.com, and today I want to give you the best way to structure a one-to-many leveraged coaching program. It’ll get clients great results, it’ll set you free. Stay tuned, keep it rolling.
Okay, so yesterday I was on the phone with a brand new client, somebody who’s just trying my Black Belt program because she’s looking to scale her service delivery to a much more leveraged model. She’s making a great difference to a few people and wants to take it to the masses and be remunerated for that. She’s doing between 30 and 50K a month on average over the last year, but she’s doing a lot of done-for-you stuff with clients, and so that brought up a conversation about the perfect way to structure a leveraged coaching program.
See, if you think about a continuum, on this side is done-for-you, which is the model she was doing, which is, you know, I do it for you, I do it all for you, which is awesome, it’s great for a client because the clients get great results. The downside though is pretty quickly you’re going to run out of time, you know frankly, you’re going to hit your ceiling really fast and it’s unscalable. So they get great results; good for them, not so good for you.
On the other end of the spectrum is the traditional coaching model, which is I ask you a bunch of questions and you figure it out; it’s great for you because it doesn’t take too much of your time, but it’s not as great for clients as we think, because if you’re an expert at something and you coach somebody, there’s a very good chance that they’re not going to get it right first time, in fact in might take weeks for them to get the result that you could’ve gotten in a few minutes, let’s be honest.
So, here’s the challenge, in the done-for-you model, they get great results but it takes you forever; in the do-it-yourself model, they get okay results, you know, it’s good for you and it’s not so good for them. I reckon the sweet spot is in the middle, it’s a third alternative, it’s not done for you, it’s not do it yourself, it’s done with you, and that’s how I run all of my programs in black belt, for example. So, it runs like this, instead of I’ll do it all for you and burn out, or you do it all yourself and get bad results, the model is different, it’s called done with you; it’s not I do it or you do it, it’s let’s do it together.
A Done-With-You Model
So, how I want you to structure your program is like this, so it’s you’ll teach them and you’ll give them a template, what does that do? It means they’ll know exactly how to do it and they’ll have a template, so they get results just as good, or almost as good, as if it was you doing the work for them, but it keeps you free and it gives them the results you’re after. Does that make sense? That’s our goal, incredible results for them andincredible freedom for you. If you structure your leverage program as done-for-you, you might run into some problems; if you structure your leverage program as do-it-yourself, clients are going to suffer. You want to do a done-with-you model.
So that’s this week’s Coach Marketing tip. Take it as you plan out your new leverage coaching business, make sure you’re in that sweet spot in the middle, done-with-you, trademark Taki Moore 2014, and you’ll do incredibly well. If you like this video, do me a favor, click the like button, in fact, don’t just click the like button, smash the like button, and scroll down to the bottom of the page and answer me this question:
Are you currently coaching one-on-one or one to many, and if you’re inone-on-one and looking to change, what’s your biggest question about that?
Let me help you in the comments below. Take care, I’ll talk to you soon.