Podcast How many words is a picture worth, again? I can’t seem to remember. I honestly don’t know what’s more annoying: hearing that overused phrase one more time, or knowing I constantly need to be reminded of the wisdom in it. We are all visual people — some of us more so than.
There’s something you should know before you take another step forward with your marketing: Your prospects don’t give a damn about you or your business.
They don’t care who you are, what you’ve done, or how well your coaching business is going… at first, anyways.
When you first reach out to clients, they care about themselves and their problems. That’s it.
For a coaching model to be successful, it must meet the needs of four key stakeholders.
It must work for you, your prospects, your clients, and the coaching business as a whole. Without meeting the needs of all four, you’ll inevitably run into serious problems.
You’ve just stowed your bag in the overhead bin and you’re squeezing into your seat, struggling to find the right end of the seat belt buckle.
Then you hear the flight attendant start the safety speech you’ve heard a thousand times. You almost hear yourself reciting it along with her…
I’ve realized that nearly every business model is based on the idea of keeping four key stakeholders happy. This is where it all begins. For a model to work, it has to meet the needs of all four. Let me explain.
So many of the coaches I run into are stuck doing everything themselves, and I mean everything.
Coaching, selling, accounting, admin tasks — it all falls on their shoulders, both work they love and work they hate.
I don’t care who you are, nobody can do it all without the quality of their coaching, business, and personal life suffering dramatically.
There’s a good chance that right now you’re doing everything in your coaching business — all of it, by yourself. Work piles up and begins to bottleneck, and unfortunately, the bottleneck is you.
Besides coaching your clients, you have to learn, market, sell, and do the admin work, not to mention every other possible task that pops up. There’s probably an awful lot on your plate currently.