Podcast If you’ve run a live event or webinar before, you probably know that delivering your content (the ‘meat’ of your event) isn’t the most stressful part. It’s the close – the time you make your offer, with the goal to convert prospects into clients. When you get the close wrong, you feel lousy..
Podcast Are you completely satisfied with your coaching prices? If so, congratulations! If not, don’t worry. You’re not alone. Just the other day I spoke with three coaches, all at different places in their careers, who are struggling with pricing. The first conversation was with a brand new coach. He said that because he’s just.
Preparing for a successful webinar isn’t just compiling the right stats and piecing together a slideshow. Sure, those things are important, but the REAL challenge is getting prospects to register and attend. If nobody signs up or shows up, your webinar is useless at turning prospects into clients. Your marketing campaign must be a priority.
If you’ve ever listened to Tim Ferriss’s podcast, The Tim Ferriss Show, you’ve heard about the morning routine. Tim asks almost every guest he interviews what the first hour of their day looks like. With over 100 guests, it’s obviously important to him. As I thought about why a morning ritual is so important to him
Hands down, email marketing is one of the most effective tools for converting prospects to clients. Why is it then, that most coaches either don’t do it well, or don’t do it all? The obvious answer is that writing is hard. You find yourself staring at a blank screen for hours, and the words just won’t flow.